To get your brand across, try dates, not iPads


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Journalists are a stingy bunch by nature, so the great freebie drought experienced during the financial crisis was keenly felt.

As companies struggled to rein in costs, out went the branded USB sticks and other gizmos which used to be handed out at corporate events, and in came pencils, Post-it notes and flimsy notepads - if the journalist received anything at all.

But signs of a recovery among the UAE's banks are reappearing.

Reporters who attended a sumptuous Ramadan suhoor at the Emirates Palace hosted by Al Hilal Bank this week walked away with brand new iPads.

The Islamic lender, which is fully owned by the Abu Dhabi Investment Council, turned its first profits in 2010 and presumably feels sufficiently flush to afford such luxury.
 
On the other hand, a more cynical sort might say that the bank, established only in 2008, is taking an expensive gamble to curry favour with the media fraternity.

The devices, which retail in the Emirates for Dh2,149, reminded some reporters in The National's office of the decadence which became commonplace at corporate events in pre-crisis Dubai, where Playstations, expensive timepieces and even discounted off-plan properties on the Palm Deira had been gifted to grateful hacks.

Even discounting the ethical implications of accepting such over-the-top generosity, with hindsight this could have been viewed as a sign of trouble ahead.

Corporate events such as these are essential for journalists to make contact with the companies they cover. But it presents reporters with a big ethical dilemma.

It's always awkward to refuse hospitality at the hands of press officers. But The National's employee handbook states that "to prevent improper gifts, kickbacks or bribes," any gifts received should be turned over to the managing editor, who will then hold a silent auction. In practice, the price at which a gift becomes excessive is above $50.

In the interests of full transparency, I should state that the iPad has been donated to charity to avoid any impropriety.

On the other hand, other companies that take a more subtle approach may find more success. At the time of writing, I am munching through a small tin of breathmints given to me recently by SunGard, a financial services company, and I pocketed more at the last visit to their offices. I trust the readers of The National would raise the alarm if they detected any bias.

Meantime, in the spirit of Ramadan, I suggest that companies stick to dates. It's less ethically murky, and more likely to get the brand across - after all, a journalist will almost never turn down free food.

- Gregor Stuart Hunter

While you're here
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Profile of RentSher

Started: October 2015 in India, November 2016 in UAE

Founders: Harsh Dhand; Vaibhav and Purvashi Doshi

Based: Bangalore, India and Dubai, UAE

Sector: Online rental marketplace

Size: 40 employees

Investment: $2 million

MATCH INFO

West Ham United 2 (Antonio 73', Ogbonna 90 5')

Tottenham Hotspur 3 (Son 36', Moura 42', Kane 49')

Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Fasset%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2019%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammad%20Raafi%20Hossain%2C%20Daniel%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%3C%2Fstrong%3E%20%242.45%20million%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2086%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-series%20B%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Investcorp%2C%20Liberty%20City%20Ventures%2C%20Fatima%20Gobi%20Ventures%2C%20Primal%20Capital%2C%20Wealthwell%20Ventures%2C%20FHS%20Capital%2C%20VN2%20Capital%2C%20local%20family%20offices%3C%2Fp%3E%0A
MATCH INFO

Day 2 at the Gabba

Australia 312-1 

Warner 151 not out, Burns 97,  Labuschagne 55 not out

Pakistan 240 

Shafiq 76, Starc 4-52

Sweet%20Tooth
%3Cp%3E%3Cstrong%3ECreator%3A%20%3C%2Fstrong%3EJim%20Mickle%3Cbr%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3EChristian%20Convery%2C%20Nonso%20Anozie%2C%20Adeel%20Akhtar%2C%20Stefania%20LaVie%20Owen%3Cbr%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E2.5%2F5%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
Inside%20Out%202
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COMPANY%20PROFILE
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GROUP RESULTS

Group A
Results

Ireland beat UAE by 226 runs
West Indies beat Netherlands by 54 runs

Group B
Results

Zimbabwe tied with Scotland
Nepal beat Hong Kong by five wickets

MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

Match info

Newcastle United 1
Joselu (11')

Tottenham Hotspur 2
Vertonghen (8'), Alli (18')

Coffee: black death or elixir of life?

It is among the greatest health debates of our time; splashed across newspapers with contradicting headlines - is coffee good for you or not?

Depending on what you read, it is either a cancer-causing, sleep-depriving, stomach ulcer-inducing black death or the secret to long life, cutting the chance of stroke, diabetes and cancer.

The latest research - a study of 8,412 people across the UK who each underwent an MRI heart scan - is intended to put to bed (caffeine allowing) conflicting reports of the pros and cons of consumption.

The study, funded by the British Heart Foundation, contradicted previous findings that it stiffens arteries, putting pressure on the heart and increasing the likelihood of a heart attack or stroke, leading to warnings to cut down.

Numerous studies have recognised the benefits of coffee in cutting oral and esophageal cancer, the risk of a stroke and cirrhosis of the liver. 

The benefits are often linked to biologically active compounds including caffeine, flavonoids, lignans, and other polyphenols, which benefit the body. These and othetr coffee compounds regulate genes involved in DNA repair, have anti-inflammatory properties and are associated with lower risk of insulin resistance, which is linked to type-2 diabetes.

But as doctors warn, too much of anything is inadvisable. The British Heart Foundation found the heaviest coffee drinkers in the study were most likely to be men who smoked and drank alcohol regularly.

Excessive amounts of coffee also unsettle the stomach causing or contributing to stomach ulcers. It also stains the teeth over time, hampers absorption of minerals and vitamins like zinc and iron.

It also raises blood pressure, which is largely problematic for people with existing conditions.

So the heaviest drinkers of the black stuff - some in the study had up to 25 cups per day - may want to rein it in.

Rory Reynolds

Our legal consultants

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

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