McDonald's opened its first branch in the Vietnamese capital on Saturday, a conservative city renowned for its traditional — and cheap — street food beloved by food-obsessed locals.
Hungry customers lined up for Big Macs and Chicken McNuggets at the fast food chain's first Hanoi outlet, overlooking the tree-lined Hoan Kiem lake.
The restaurant is the first outside of the southern commercial hub of Ho Chi Minh City, where 16 branches have opened since McDonald's first came to Vietnam in 2014 to much fanfare, especially among the rapidly-growing middle class and America-obsessed youth.
The chain received a similarly warm welcome in Hanoi on Saturday, as hungry diners crammed into the two-storey eatery for a first taste of the Golden Arches.
For 84-year-old Tran Dinh Luyen, who fought against the United States in the Vietnam War, the restaurant was a sign of warming ties with a former enemy.
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"I am happy that McDonald's has opened a restaurant in Hanoi. It's a very famous American brand, so it shows how far US-Vietnam relations have come," he said after eating a Big Mac with his daughter and granddaughter.
But not everyone agreed.
"It's a rip-off … this fast food is for kids only, it's not good at all," 90-year-old Ta Xuan Huong said, espousing his love for traditional cuisine.
Some curious tourists stopped to see what all the fuss was about, perplexed that a brand ubiquitous in the West would draw so much attention.
"It's kind of random to see McDonald's opening … it's an interesting cultural experience to see how important it is that the store is opening here," American Dan Moore said, after his wife remarked that she might not have expected to find one of the most salient symbols of capitalism in the communist country.
The one-party state has seen dizzying economic growth in recent years as it has opened its doors to foreign investment — which has included an influx of western chains like Starbucks, KFC and Burger King.
Growth in the fast food sector has been buoyed by rapidly rising incomes — annual per capita income has more than doubled in the past decade to about US$2,100 (Dh7,712) today — especially among under-30s, who make up half of Vietnam's population of 93 million people.
The fast food industry in Vietnam has seen double-digit growth annually for the past five years, and the country has the highest 2017 growth in Asia-Pacific for fast food chains, according to market research firm Euromonitor International.
Though meals can cost as much as three times the local fare, customers are still showing strong appetite.
"Young people like to hang out in fast food restaurants as they are seen as a cool and nice place … and these customers also like the taste of the food," said Euromonitor analyst Samuel Huynh.
Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
- George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
- Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
The specs
Engine: Two permanent-magnet synchronous AC motors
Transmission: two-speed
Power: 671hp
Torque: 849Nm
Range: 456km
Price: from Dh437,900
On sale: now
Where to donate in the UAE
The Emirates Charity Portal
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The General Authority of Islamic Affairs & Endowments
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Al Noor Special Needs Centre
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Emirates Airline Foundation
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Gulf for Good
Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.
Noor Dubai Foundation
Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).
